diff --git a/labels.yaml b/labels.yaml
index 971fa5e8a..997f0afc9 100644
--- a/labels.yaml
+++ b/labels.yaml
@@ -21,6 +21,11 @@ labels:
     name: area/provider-acme
     target: both
     addedBy: prow
+  - color: 0052cc
+    description: Indicates a PR modifies or adds an ACME DNS01 provider
+    name: area/acme-dns01
+    target: both
+    addedBy: prow
   - color: 0052cc
     description: Indicates a PR directly modifies the CA Issuer code
     name: area/provider-ca