diff --git a/Makefile b/Makefile
index 120385055..07c20dad1 100644
--- a/Makefile
+++ b/Makefile
@@ -53,7 +53,6 @@ help:
 	# webhook            - build a binary of the 'webhook'
 	# acmesolver         - build a binary of the 'acmesolver'
 	# e2e_test           - builds and runs end-to-end tests.
-	#                      NOTE: you probably want to execute ./hack/ci/run-e2e-kind.sh instead of this target
 	# images             - builds docker images for all of the components, saving them in your Docker daemon
 	# images_push        - pushes docker images to the target registry
 	#
diff --git a/hack/ci/run-e2e-kind.sh b/hack/ci/run-e2e-kind.sh
deleted file mode 100755
index 14e4bff67..000000000
--- a/hack/ci/run-e2e-kind.sh
+++ /dev/null
@@ -1,30 +0,0 @@
-#!/bin/bash
-
-# Copyright 2020 The cert-manager Authors.
-#
-# Licensed under the Apache License, Version 2.0 (the "License");
-# you may not use this file except in compliance with the License.
-# You may obtain a copy of the License at
-#
-#     http://www.apache.org/licenses/LICENSE-2.0
-#
-# Unless required by applicable law or agreed to in writing, software
-# distributed under the License is distributed on an "AS IS" BASIS,
-# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
-# See the License for the specific language governing permissions and
-# limitations under the License.
-
-# This script will provision an end-to-end testing environment using 'kind'
-# (kubernetes-in-docker).
-#
-# It requires kubectl, docker and bazel to be installed.
-# kubectl will be automatically installed if not found when on linux
-
-set -o errexit
-set -o nounset
-set -o pipefail
-
-SCRIPT_ROOT=$(dirname "${BASH_SOURCE}")
-
-echo "DEPRECATED: This script will be removed. Invoke './devel/ci-run-e2e.sh' directly instead."
-"${SCRIPT_ROOT}/../../devel/ci-run-e2e.sh"