diff --git a/devel/release.md b/devel/release.md
index 2b01d1e4c..8ae0757bb 100644
--- a/devel/release.md
+++ b/devel/release.md
@@ -28,7 +28,7 @@ export PATCH_VERSION=y  # The latest patch version for the minor version. Not re
 ```
 To create a snapshot:
 ```
-$ KUBERNETES_BRANCH=release-1.${MINOR_VERSION} CLIENT_VERSION=${MINOR_VERSION}.0.0-snapshot DEVELOPMENT_STATUS="3 - Alpha" scripts/release.sh
+$ KUBERNETES_BRANCH=release-1.${MINOR_VERSION} CLIENT_VERSION=${MINOR_VERSION}.0.0+snapshot DEVELOPMENT_STATUS="3 - Alpha" scripts/release.sh
 ```
 To create an a1 release:
 ```