diff --git a/devel/release.md b/devel/release.md
index 7dcf27ad4..cb69de4b5 100644
--- a/devel/release.md
+++ b/devel/release.md
@@ -147,6 +147,9 @@ the target branch to "release-x.y". If the release is a pre-release, check the
 `This is a pre-release` option.
 
 
+## Announcement
+Send an announcement email to kubernetes-dev@googlegroups.com with the subject [ANNOUNCE] kubernetes python-client $VERSION is released
+
 ## Cleanup
 
 ```bash