diff --git a/jOOQ/src/main/java/org/jooq/JSONFormat.java b/jOOQ/src/main/java/org/jooq/JSONFormat.java
index a1a9032ec5..28c443b649 100644
--- a/jOOQ/src/main/java/org/jooq/JSONFormat.java
+++ b/jOOQ/src/main/java/org/jooq/JSONFormat.java
@@ -39,6 +39,9 @@ package org.jooq;
 
 import static org.jooq.tools.StringUtils.rightPad;
 
+import java.util.Base64;
+import java.util.HexFormat;
+
 import org.jetbrains.annotations.NotNull;
 
 /**
@@ -87,6 +90,7 @@ public final class JSONFormat {
     boolean                        quoteNested;
     boolean                        nanAsString;
     boolean                        infinityAsString;
+    BinaryFormat                   binaryFormat;
 
     public JSONFormat() {
         this(
@@ -103,7 +107,8 @@ public final class JSONFormat {
             true,
             false,
             false,
-            false
+            false,
+            BinaryFormat.BASE64
         );
     }
 
@@ -121,7 +126,8 @@ public final class JSONFormat {
         boolean wrapSingleColumnRecords,
         boolean quoteNested,
         boolean nanAsString,
-        boolean infinityAsString
+        boolean infinityAsString,
+        BinaryFormat binaryFormat
     ) {
         this.mutable = mutable;
         this.format = format;
@@ -142,6 +148,7 @@ public final class JSONFormat {
         this.quoteNested = quoteNested;
         this.nanAsString = nanAsString;
         this.infinityAsString = infinityAsString;
+        this.binaryFormat = binaryFormat;
     }
 
     /**
@@ -171,7 +178,8 @@ public final class JSONFormat {
                 wrapSingleColumnRecords,
                 quoteNested,
                 nanAsString,
-                infinityAsString
+                infinityAsString,
+                binaryFormat
             );
         else
             return this;
@@ -201,7 +209,8 @@ public final class JSONFormat {
                 wrapSingleColumnRecords,
                 quoteNested,
                 nanAsString,
-                infinityAsString
+                infinityAsString,
+                binaryFormat
             );
     }
 
@@ -236,7 +245,8 @@ public final class JSONFormat {
                 wrapSingleColumnRecords,
                 quoteNested,
                 nanAsString,
-                infinityAsString
+                infinityAsString,
+                binaryFormat
             );
     }
 
@@ -272,7 +282,8 @@ public final class JSONFormat {
                 wrapSingleColumnRecords,
                 quoteNested,
                 nanAsString,
-                infinityAsString
+                infinityAsString,
+                binaryFormat
             );
     }
 
@@ -307,7 +318,8 @@ public final class JSONFormat {
                 wrapSingleColumnRecords,
                 quoteNested,
                 nanAsString,
-                infinityAsString
+                infinityAsString,
+                binaryFormat
             );
     }
 
@@ -358,7 +370,8 @@ public final class JSONFormat {
                 wrapSingleColumnRecords,
                 quoteNested,
                 nanAsString,
-                infinityAsString
+                infinityAsString,
+                binaryFormat
             );
     }
 
@@ -395,7 +408,8 @@ public final class JSONFormat {
                 wrapSingleColumnRecords,
                 quoteNested,
                 nanAsString,
-                infinityAsString
+                infinityAsString,
+                binaryFormat
             );
     }
 
@@ -433,7 +447,8 @@ public final class JSONFormat {
                 wrapSingleColumnRecords,
                 quoteNested,
                 nanAsString,
-                infinityAsString
+                infinityAsString,
+                binaryFormat
             );
     }
 
@@ -471,7 +486,8 @@ public final class JSONFormat {
                 wrapSingleColumnRecords,
                 quoteNested,
                 nanAsString,
-                infinityAsString
+                infinityAsString,
+                binaryFormat
             );
     }
 
@@ -508,7 +524,8 @@ public final class JSONFormat {
                 newWrapSingleColumnRecords,
                 quoteNested,
                 nanAsString,
-                infinityAsString
+                infinityAsString,
+                binaryFormat
             );
     }
 
@@ -544,7 +561,8 @@ public final class JSONFormat {
                 wrapSingleColumnRecords,
                 newQuoteNested,
                 nanAsString,
-                infinityAsString
+                infinityAsString,
+                binaryFormat
             );
     }
 
@@ -582,7 +600,8 @@ public final class JSONFormat {
                 wrapSingleColumnRecords,
                 quoteNested,
                 newNanAsString,
-                infinityAsString
+                infinityAsString,
+                binaryFormat
             );
     }
 
@@ -624,7 +643,8 @@ public final class JSONFormat {
                 wrapSingleColumnRecords,
                 quoteNested,
                 nanAsString,
-                newInfinityAsString
+                newInfinityAsString,
+                binaryFormat
             );
     }
 
@@ -640,6 +660,42 @@ public final class JSONFormat {
         return infinityAsString;
     }
 
+    /**
+     * The {@link BinaryFormat} to use when formatting binary data.
+     */
+    @NotNull
+    public final JSONFormat binaryFormat(BinaryFormat newBinaryFormat) {
+        if (mutable) {
+            binaryFormat = newBinaryFormat;
+            return this;
+        }
+        else
+            return new JSONFormat(
+                mutable,
+                format,
+                newline,
+                globalIndent,
+                indent,
+                indented,
+                header,
+                recordFormat,
+                objectNulls,
+                arrayNulls,
+                wrapSingleColumnRecords,
+                quoteNested,
+                nanAsString,
+                infinityAsString,
+                newBinaryFormat
+            );
+    }
+
+    /**
+     * The {@link BinaryFormat} to use when formatting binary data.
+     */
+    public final BinaryFormat binaryFormat() {
+        return binaryFormat;
+    }
+
     /**
      * The format of individual JSON records.
      */
@@ -682,4 +738,20 @@ public final class JSONFormat {
          */
         ABSENT_ON_NULL,
     }
+
+    /**
+     * The format of binary values in JSON documents.
+     */
+    public enum BinaryFormat {
+
+        /**
+         * Binary values are formatted as {@link Base64} encoded strings.
+         */
+        BASE64,
+
+        /**
+         * Binary values are formatted as {@link HexFormat} encoded strings.
+         */
+        HEX
+    }
 }
diff --git a/jOOQ/src/main/java/org/jooq/impl/AbstractResult.java b/jOOQ/src/main/java/org/jooq/impl/AbstractResult.java
index 9d2af76556..d0dc313977 100644
--- a/jOOQ/src/main/java/org/jooq/impl/AbstractResult.java
+++ b/jOOQ/src/main/java/org/jooq/impl/AbstractResult.java
@@ -73,6 +73,7 @@ import javax.xml.parsers.ParserConfigurationException;
 import org.jooq.CSVFormat;
 import org.jooq.ChartFormat;
 import org.jooq.ChartFormat.Display;
+import org.jooq.JSONFormat.BinaryFormat;
 import org.jooq.JSONFormat.NullFormat;
 import org.jooq.Configuration;
 import org.jooq.Constants;
@@ -635,7 +636,11 @@ abstract class AbstractResult<R extends Record> extends AbstractFormattable impl
 
         // [#2741] TODO: This logic will be externalised in new SPI
         if (value instanceof byte[] a) {
-            JSONValue.writeJSONString(Base64.getEncoder().encodeToString(a), writer);
+            if (format.binaryFormat() == BinaryFormat.HEX)
+                JSONValue.writeJSONString(Tools.convertBytesToHex(a), writer);
+            else
+                JSONValue.writeJSONString(Base64.getEncoder().encodeToString(a), writer);
+
         }
 
         // [#6563] Arrays can be serialised natively in JSON
diff --git a/jOOQ/src/main/java/org/jooq/impl/JSONReader.java b/jOOQ/src/main/java/org/jooq/impl/JSONReader.java
index 7ab39cbba4..254a7ccb51 100644
--- a/jOOQ/src/main/java/org/jooq/impl/JSONReader.java
+++ b/jOOQ/src/main/java/org/jooq/impl/JSONReader.java
@@ -236,9 +236,9 @@ final class JSONReader<R extends Record> {
         return result;
     }
 
-    private static final Set<SQLDialect> ENCODE_BINARY_AS_HEX  = SQLDialect.supportedBy(H2, POSTGRES, SQLITE, TRINO, YUGABYTEDB);
-    private static final Set<SQLDialect> ENCODE_BINARY_AS_TEXT = SQLDialect.supportedBy(MARIADB);
-    private static final Pattern         P_MYSQL_BINARY_PREFIX = Pattern.compile("^base64:type\\d+:(.*)$");
+    static final Set<SQLDialect> ENCODE_BINARY_AS_HEX  = SQLDialect.supportedBy(H2, POSTGRES, SQLITE, TRINO, YUGABYTEDB);
+    static final Set<SQLDialect> ENCODE_BINARY_AS_TEXT = SQLDialect.supportedBy(MARIADB);
+    private static final Pattern P_MYSQL_BINARY_PREFIX = Pattern.compile("^base64:type\\d+:(.*)$");
 
     private static final List<Object> patchRecord(
         DSLContext ctx,