diff --git a/jOOQ-codegen/src/main/java/org/jooq/util/GenerationTool.java b/jOOQ-codegen/src/main/java/org/jooq/util/GenerationTool.java
index 5d1320d046..28889bb163 100644
--- a/jOOQ-codegen/src/main/java/org/jooq/util/GenerationTool.java
+++ b/jOOQ-codegen/src/main/java/org/jooq/util/GenerationTool.java
@@ -58,6 +58,7 @@ import org.jooq.tools.StringUtils;
 import org.jooq.util.jaxb.Configuration;
 import org.jooq.util.jaxb.Generate;
 import org.jooq.util.jaxb.Jdbc;
+import org.jooq.util.jaxb.Matchers;
 import org.jooq.util.jaxb.Property;
 import org.jooq.util.jaxb.Schema;
 import org.jooq.util.jaxb.Strategy;
@@ -181,10 +182,23 @@ public class GenerationTool {
                 : JavaGenerator.class);
             Generator generator = generatorClass.newInstance();
 
-            Class<GeneratorStrategy> strategyClass = (Class<GeneratorStrategy>) (!isBlank(g.getStrategy().getName())
-                ? loadClass(trim(g.getStrategy().getName()))
-                : DefaultGeneratorStrategy.class);
-            GeneratorStrategy strategy = strategyClass.newInstance();
+            GeneratorStrategy strategy;
+
+            Matchers matchers = g.getStrategy().getMatchers();
+            if (matchers != null) {
+                strategy = new MatcherStrategy(matchers);
+
+                if (g.getStrategy().getName() != null) {
+                    log.warn("WARNING: Matchers take precedence over custom strategy. Strategy ignored: " +
+                        g.getStrategy().getName());
+                }
+            }
+            else {
+                Class<GeneratorStrategy> strategyClass = (Class<GeneratorStrategy>) (!isBlank(g.getStrategy().getName())
+                    ? loadClass(trim(g.getStrategy().getName()))
+                    : DefaultGeneratorStrategy.class);
+                strategy = strategyClass.newInstance();
+            }
 
             generator.setStrategy(strategy);
 
diff --git a/jOOQ-codegen/src/main/java/org/jooq/util/MatcherStrategy.java b/jOOQ-codegen/src/main/java/org/jooq/util/MatcherStrategy.java
new file mode 100644
index 0000000000..1285ea2449
--- /dev/null
+++ b/jOOQ-codegen/src/main/java/org/jooq/util/MatcherStrategy.java
@@ -0,0 +1,348 @@
+/**
+ * Copyright (c) 2009-2013, Lukas Eder, lukas.eder@gmail.com
+ * All rights reserved.
+ *
+ * This software is licensed to you under the Apache License, Version 2.0
+ * (the "License"); You may obtain a copy of the License at
+ *
+ *   http://www.apache.org/licenses/LICENSE-2.0
+ *
+ * Redistribution and use in source and binary forms, with or without
+ * modification, are permitted provided that the following conditions are met:
+ *
+ * . Redistributions of source code must retain the above copyright notice, this
+ *   list of conditions and the following disclaimer.
+ *
+ * . Redistributions in binary form must reproduce the above copyright notice,
+ *   this list of conditions and the following disclaimer in the documentation
+ *   and/or other materials provided with the distribution.
+ *
+ * . Neither the name "jOOQ" nor the names of its contributors may be
+ *   used to endorse or promote products derived from this software without
+ *   specific prior written permission.
+ *
+ * THIS SOFTWARE IS PROVIDED BY THE COPYRIGHT HOLDERS AND CONTRIBUTORS "AS IS"
+ * AND ANY EXPRESS OR IMPLIED WARRANTIES, INCLUDING, BUT NOT LIMITED TO, THE
+ * IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE
+ * ARE DISCLAIMED. IN NO EVENT SHALL THE COPYRIGHT OWNER OR CONTRIBUTORS BE
+ * LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, OR
+ * CONSEQUENTIAL DAMAGES (INCLUDING, BUT NOT LIMITED TO, PROCUREMENT OF
+ * SUBSTITUTE GOODS OR SERVICES; LOSS OF USE, DATA, OR PROFITS; OR BUSINESS
+ * INTERRUPTION) HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY, WHETHER IN
+ * CONTRACT, STRICT LIABILITY, OR TORT (INCLUDING NEGLIGENCE OR OTHERWISE)
+ * ARISING IN ANY WAY OUT OF THE USE OF THIS SOFTWARE, EVEN IF ADVISED OF THE
+ * POSSIBILITY OF SUCH DAMAGE.
+ */
+package org.jooq.util;
+
+import static java.util.Collections.emptyList;
+import static java.util.regex.Pattern.compile;
+import static org.jooq.tools.StringUtils.defaultIfEmpty;
+
+import java.util.ArrayList;
+import java.util.List;
+import java.util.regex.Matcher;
+import java.util.regex.Pattern;
+
+import org.jooq.tools.StringUtils;
+import org.jooq.util.jaxb.MatcherRule;
+import org.jooq.util.jaxb.MatcherTransformType;
+import org.jooq.util.jaxb.Matchers;
+import org.jooq.util.jaxb.Matchers.Fields;
+import org.jooq.util.jaxb.Matchers.Routines;
+import org.jooq.util.jaxb.Matchers.Schemas;
+import org.jooq.util.jaxb.Matchers.Sequences;
+import org.jooq.util.jaxb.Matchers.Tables;
+
+/**
+ * A generator strategy that names objects according to a {@link Matchers}
+ * configuration object.
+ *
+ * @author Lukas Eder
+ */
+public class MatcherStrategy extends DefaultGeneratorStrategy {
+
+    private final Matchers matchers;
+
+    public MatcherStrategy(Matchers matchers) {
+        this.matchers = matchers;
+    }
+
+    /**
+     * Take a {@link Definition}, try to match its name or qualified name
+     * against an expression, and apply a rule upon match.
+     */
+    private final String match(Definition definition, String expression, MatcherRule rule) {
+        if (rule != null) {
+            return match(definition, expression, rule.getExpression(), rule.getTransform());
+        }
+
+        return null;
+    }
+
+    private final String match(Definition definition, String expression, String ruleExpression) {
+        return match(definition, expression, ruleExpression, null);
+    }
+
+    private final String match(Definition definition, String expression, String ruleExpression, MatcherTransformType ruleTransformType) {
+        if (ruleExpression != null) {
+            Pattern p = compile(defaultIfEmpty(expression, "^.*$").trim());
+            Matcher m = p.matcher(definition.getName());
+
+            if (m.matches()) {
+                return transform(m.replaceAll(ruleExpression), ruleTransformType);
+            }
+
+            m = p.matcher(definition.getQualifiedName());
+
+            if (m.matches()) {
+                return transform(m.replaceAll(ruleExpression), ruleTransformType);
+            }
+        }
+
+        return null;
+    }
+
+    private final String transform(String string, MatcherTransformType transform) {
+        if (transform == null)
+            return string;
+
+        switch (transform) {
+            case AS_IS:
+                return string;
+            case LOWER:
+                return string.toLowerCase();
+            case UPPER:
+                return string.toUpperCase();
+            case CAMEL:
+                return StringUtils.toCamelCaseLC(string);
+            case PASCAL:
+                return StringUtils.toCamelCase(string);
+
+            default:
+                throw new UnsupportedOperationException("Transform Type not supported : " + transform);
+        }
+    }
+
+    private final List<Schemas> schemas(Definition definition) {
+        if (definition instanceof SchemaDefinition) {
+            return matchers.getSchemas();
+        }
+
+        return emptyList();
+    }
+
+    private final List<Tables> tables(Definition definition) {
+        if (definition instanceof TableDefinition) {
+            return matchers.getTables();
+        }
+
+        return emptyList();
+    }
+
+    private final List<Fields> fields(Definition definition) {
+        if (definition instanceof ColumnDefinition) {
+            return matchers.getFields();
+        }
+
+        return emptyList();
+    }
+
+    private final List<Routines> routines(Definition definition) {
+        if (definition instanceof RoutineDefinition) {
+            return matchers.getRoutines();
+        }
+
+        return emptyList();
+    }
+
+    private final List<Sequences> sequences(Definition definition) {
+        if (definition instanceof SequenceDefinition) {
+            return matchers.getSequences();
+        }
+
+        return emptyList();
+    }
+
+    private final List<String> split(String result) {
+        List<String> list = new ArrayList<String>();
+
+        for (String string : result.split(",")) {
+            list.add(string.trim());
+        }
+
+        return list;
+    }
+
+    @Override
+    public String getJavaIdentifier(Definition definition) {
+        for (Schemas schemas : schemas(definition)) {
+            String result = match(definition, schemas.getExpression(), schemas.getSchemaIdentifier());
+            if (result != null)
+                return result;
+        }
+
+        for (Tables tables : tables(definition)) {
+            String result = match(definition, tables.getExpression(), tables.getTableIdentifier());
+            if (result != null)
+                return result;
+        }
+
+        for (Fields fields : fields(definition)) {
+            String result = match(definition, fields.getExpression(), fields.getFieldIdentifier());
+            if (result != null)
+                return result;
+        }
+
+        for (Sequences sequences : sequences(definition)) {
+            String result = match(definition, sequences.getExpression(), sequences.getSequenceIdentifier());
+            if (result != null)
+                return result;
+        }
+
+        // Default to standard behaviour
+        return super.getJavaIdentifier(definition);
+    }
+
+    @Override
+    public String getJavaSetterName(Definition definition, Mode mode) {
+        for (Fields fields : fields(definition)) {
+            String result = match(definition, fields.getExpression(), fields.getFieldSetter());
+            if (result != null)
+                return result;
+        }
+
+        // Default to standard behaviour
+        return super.getJavaSetterName(definition, mode);
+    }
+
+    @Override
+    public String getJavaGetterName(Definition definition, Mode mode) {
+        for (Fields fields : fields(definition)) {
+            String result = match(definition, fields.getExpression(), fields.getFieldGetter());
+            if (result != null)
+                return result;
+        }
+
+        // Default to standard behaviour
+        return super.getJavaGetterName(definition, mode);
+    }
+
+    @Override
+    public String getJavaMethodName(Definition definition, Mode mode) {
+        for (Routines routines : routines(definition)) {
+            String result = match(definition, routines.getExpression(), routines.getRoutineMethod());
+            if (result != null)
+                return result;
+        }
+
+        // Default to standard behaviour
+        return super.getJavaMethodName(definition, mode);
+    }
+
+    @Override
+    public String getJavaClassExtends(Definition definition, Mode mode) {
+        for (Tables tables : tables(definition)) {
+            String result = null;
+
+            switch (mode) {
+                case POJO: result = match(definition, tables.getExpression(), tables.getPojoExtends()); break;
+            }
+
+            if (result != null)
+                return result;
+        }
+
+        // Default to standard behaviour
+        return super.getJavaClassExtends(definition, mode);
+    }
+
+    @Override
+    public List<String> getJavaClassImplements(Definition definition, Mode mode) {
+        for (Schemas schemas : schemas(definition)) {
+            String result = match(definition, schemas.getExpression(), schemas.getSchemaImplements());
+            if (result != null)
+                return split(result);
+        }
+
+        for (Tables tables : tables(definition)) {
+            String result = null;
+
+            switch (mode) {
+                case DEFAULT:   result = match(definition, tables.getExpression(), tables.getTableImplements());     break;
+                case DAO:       result = match(definition, tables.getExpression(), tables.getDaoImplements());       break;
+                case INTERFACE: result = match(definition, tables.getExpression(), tables.getInterfaceImplements()); break;
+                case POJO:      result = match(definition, tables.getExpression(), tables.getPojoImplements());      break;
+                case RECORD:    result = match(definition, tables.getExpression(), tables.getRecordImplements());    break;
+            }
+
+            if (result != null) {
+                return split(result);
+            }
+        }
+
+        for (Routines routines : routines(definition)) {
+            String result = match(definition, routines.getExpression(), routines.getRoutineImplements());
+            if (result != null)
+                return split(result);
+        }
+
+        // Default to standard behaviour
+        return super.getJavaClassImplements(definition, mode);
+    }
+
+    @Override
+    public String getJavaClassName(Definition definition, Mode mode) {
+        for (Schemas schemas : schemas(definition)) {
+            String result = match(definition, schemas.getExpression(), schemas.getSchemaClass());
+            if (result != null)
+                return result;
+        }
+
+        for (Tables tables : tables(definition)) {
+            String result = null;
+
+            switch (mode) {
+                case DEFAULT:   result = match(definition, tables.getExpression(), tables.getTableClass());     break;
+                case DAO:       result = match(definition, tables.getExpression(), tables.getDaoClass());       break;
+                case INTERFACE: result = match(definition, tables.getExpression(), tables.getInterfaceClass()); break;
+                case POJO:      result = match(definition, tables.getExpression(), tables.getPojoClass());      break;
+                case RECORD:    result = match(definition, tables.getExpression(), tables.getRecordClass());    break;
+            }
+
+            if (result != null)
+                return result;
+        }
+
+        for (Routines routines : routines(definition)) {
+            String result = match(definition, routines.getExpression(), routines.getRoutineClass());
+            if (result != null)
+                return result;
+        }
+
+        // Default to standard behaviour
+        return super.getJavaClassName(definition, mode);
+    }
+
+    @Override
+    public String getJavaPackageName(Definition definition, Mode mode) {
+        return super.getJavaPackageName(definition, mode);
+    }
+
+    @Override
+    public String getJavaMemberName(Definition definition, Mode mode) {
+        for (Fields fields : fields(definition)) {
+            String result = match(definition, fields.getExpression(), fields.getFieldMember());
+            if (result != null)
+                return result;
+        }
+
+        // Default to standard behaviour
+        return super.getJavaMemberName(definition, mode);
+    }
+
+    @Override
+    public String getOverloadSuffix(Definition definition, Mode mode, String overloadIndex) {
+        return super.getOverloadSuffix(definition, mode, overloadIndex);
+    }
+}
diff --git a/jOOQ-meta/src/main/resources/xsd/jooq-codegen-3.2.0.xsd b/jOOQ-meta/src/main/resources/xsd/jooq-codegen-3.2.0.xsd
index 47dcca78f4..858ec21519 100644
--- a/jOOQ-meta/src/main/resources/xsd/jooq-codegen-3.2.0.xsd
+++ b/jOOQ-meta/src/main/resources/xsd/jooq-codegen-3.2.0.xsd
@@ -89,16 +89,192 @@
   </complexType>
 
   <complexType name="Strategy">
-    <all>
+    <choice>
       <!--
         The class used to provide a naming strategy for generated source
         code. You may override this with your custom naming strategy
         -->
       <element name="name" type="string" minOccurs="0" maxOccurs="1"
         default="org.jooq.util.DefaultGeneratorStrategy" />
+      
+      <!--
+        The matcher strategy configuration used when applying an
+        XML-based strategy
+        -->
+      <element name="matchers" type="tns:Matchers" minOccurs="0" maxOccurs="1"/>
+    </choice>
+  </complexType>
+  
+  <!--
+    Matchers can be used to provide a naming strategy by regular expression configuration. 
+    -->
+  <complexType name="Matchers">
+    <all> 
+      
+      <!--
+        Specify 0..n schema matchers in order to provide a naming strategy for objects
+        created from schemas.
+        -->
+      <element name="schemas" minOccurs="0" maxOccurs="unbounded">
+        <complexType>
+          <all>
+
+            <!--
+              This schema matcher applies to all unqualified or qualified schema names
+              matched by this expression. If left empty, this matcher applies to all schemas. 
+              -->
+            <element name="expression" type="string" minOccurs="0" maxOccurs="1"/>
+            
+            <!--
+              these elements influence the naming of a generated org.jooq.Schema object. 
+              -->
+            <element name="schemaClass" type="tns:MatcherRule" minOccurs="0" maxOccurs="1" />
+            <element name="schemaIdentifier" type="tns:MatcherRule" minOccurs="0" maxOccurs="1" />
+            <element name="schemaImplements" type="string" minOccurs="0" maxOccurs="1" />
+          </all>
+        </complexType>
+      </element>
+    
+      <!--
+        Specify 0..n table matchers in order to provide a naming strategy for objects
+        created from database tables.
+        -->
+      <element name="tables" minOccurs="0" maxOccurs="unbounded">
+        <complexType>
+          <all>
+          
+            <!--
+              This table matcher applies to all unqualified or qualified table names
+              matched by this expression. If left empty, this matcher applies to all tables. 
+              -->
+            <element name="expression" type="string" minOccurs="0" maxOccurs="1"/>
+            
+            <!--
+              These elements influence the naming of a generated org.jooq.Table object.
+              -->
+            <element name="tableClass" type="tns:MatcherRule" minOccurs="0" maxOccurs="1"/>
+            <element name="tableIdentifier" type="tns:MatcherRule" minOccurs="0" maxOccurs="1"/>
+            <element name="tableImplements" type="string" minOccurs="0" maxOccurs="1"/>
+
+            <!-- 
+              These elements influence the naming of a generated org.jooq.Record object.
+              -->
+            <element name="recordClass" type="tns:MatcherRule" minOccurs="0" maxOccurs="1"/>
+            <element name="recordImplements" type="string" minOccurs="0" maxOccurs="1"/>
+            
+            <!--
+              These elements influence the naming of a generated interface, implemented by
+              generated org.jooq.Record objects and by generated POJOs.
+              -->
+            <element name="interfaceClass" type="tns:MatcherRule" minOccurs="0" maxOccurs="1"/>
+            <element name="interfaceImplements" type="string" minOccurs="0" maxOccurs="1"/>
+            
+            <!--
+              These elements influence the naming of a generated org.jooq.DAO object. 
+              -->
+            <element name="daoClass" type="tns:MatcherRule" minOccurs="0" maxOccurs="1"/>
+            <element name="daoImplements" type="string" minOccurs="0" maxOccurs="1"/>
+            
+            <!--
+              These elements influence the naming of a generated POJO object. 
+              -->
+            <element name="pojoClass" type="tns:MatcherRule" minOccurs="0" maxOccurs="1"/>
+            <element name="pojoExtends" type="string" minOccurs="0" maxOccurs="1"/>
+            <element name="pojoImplements" type="string" minOccurs="0" maxOccurs="1"/>
+          </all>
+        </complexType>
+      </element>
+      
+      <!--
+        Specify 0..n field matchers in order to provide a naming strategy for objects
+        created from table fields.
+        -->
+      <element name="fields" minOccurs="0" maxOccurs="unbounded">
+        <complexType>
+          <all>
+          
+            <!--
+              This field matcher applies to all unqualified or qualified field names
+              matched by this expression. If left empty, this matcher applies to all fields. 
+              -->
+            <element name="expression" type="string" minOccurs="0" maxOccurs="1"/>
+            
+            <!--
+              These elements influence the naming of a generated org.jooq.Field object.
+              -->
+            <element name="fieldIdentifier" type="tns:MatcherRule" minOccurs="0" maxOccurs="1"/>
+            <element name="fieldMember" type="tns:MatcherRule" minOccurs="0" maxOccurs="1"/>
+            <element name="fieldSetter" type="tns:MatcherRule" minOccurs="0" maxOccurs="1"/>
+            <element name="fieldGetter" type="tns:MatcherRule" minOccurs="0" maxOccurs="1"/>
+          </all>
+        </complexType>
+      </element>
+      
+      <!--
+        Specify 0..n routine matchers in order to provide a naming strategy for objects
+        created from routines.
+        -->
+      <element name="routines" minOccurs="0" maxOccurs="unbounded">
+        <complexType>
+          <all>
+
+            <!--
+              This routine matcher applies to all unqualified or qualified routine names
+              matched by this expression. If left empty, this matcher applies to all routines. 
+              -->
+            <element name="expression" type="string" minOccurs="0" maxOccurs="1"/>
+            
+            <!--
+              these elements influence the naming of a generated org.jooq.Routine object. 
+              -->
+            <element name="routineClass" type="tns:MatcherRule" minOccurs="0" maxOccurs="1" />
+            <element name="routineMethod" type="tns:MatcherRule" minOccurs="0" maxOccurs="1" />
+            <element name="routineImplements" type="string" minOccurs="0" maxOccurs="1"/>
+          </all>
+        </complexType>
+      </element>
+      
+      <!--
+        Specify 0..n sequence matchers in order to provide a naming strategy for objects
+        created from sequences.
+        -->
+      <element name="sequences" minOccurs="0" maxOccurs="unbounded">
+        <complexType>
+          <all>
+
+            <!--
+              This sequence matcher applies to all unqualified or qualified sequence names
+              matched by this expression. If left empty, this matcher applies to all sequences. 
+              -->
+            <element name="expression" type="string" minOccurs="0" maxOccurs="1"/>
+            
+            <!--
+              these elements influence the naming of a generated org.jooq.Routine object. 
+              -->
+            <element name="sequenceIdentifier" type="tns:MatcherRule" minOccurs="0" maxOccurs="1" />
+          </all>
+        </complexType>
+      </element>
     </all>
   </complexType>
-
+  
+  <complexType name="MatcherRule">
+    <all>
+      <element name="transform" type="tns:MatcherTransformType" minOccurs="0" maxOccurs="1"/>
+      <element name="expression" type="string" minOccurs="1" maxOccurs="1"/>
+    </all>
+  </complexType>
+  
+  <simpleType name="MatcherTransformType">
+    <restriction base="string">
+      <enumeration value="AS_IS"/>
+      <enumeration value="LOWER"/>
+      <enumeration value="UPPER"/>
+      <enumeration value="CAMEL"/>
+      <enumeration value="PASCAL"/>
+    </restriction>
+  </simpleType>
+  
   <complexType name="Database">
     <all>
       <!--